Retail signs and graphics play a significant role in your business. Many Vancouver and Lower Mainland retailers fail to take advantage of the power of signage in increasing their sales revenue. There are so many avenues for generating sales and interest in the merchandise your retail business sells, both inside the store and outside. Sandbox Signs + Graphics — a premiere Vancouver sign company — can create custom-made indoor and outdoor signs that help your retail business attract more customers and gain strong brand recognition.
Retail Store Signs
Whether your Vancouver or Lower Mainland retail facility is a street-front store or is located in a mall, the right combination of retail signs can make a huge difference to sales and interest in your products. Sandbox can create a uniform look and feel that helps your brand stand out. You may need 3D lettering for your store name or window graphics on your entrance door that display hours of operation and contact information. You may want to get noticed amongst the many stores that compete for mall shoppers’ attention with full-scale promotional posters for your shop window. Regardless of where your store is situated, a consultation with Sandbox will provide you the necessary information and education about store signage you need to make an informed decision.
Point of Purchase Signs
When you have your shoppers at the cash register with credit card in hand, retail point of purchase signs can help guide them to that product they’ve thought about and elicit a purchase decision that may have been missed. Point of purchase signage increases impulse-buying decisions at the cash counter and influences future buying decisions. If you are offering “2-for-1” sales that your customers are unaware of, or other offers they may have missed in aisle signage, checkout signs can make them aware of the deal they are missing and prompt them to purchase that second item or great deal. Sandbox offers many types of point of purchase retail signs that drives sales.
Retail stores in the Vancouver area are often competing for the same shopping dollar. The name of the game is “be seen”. Many shop owners use lackluster retail sales signs or the wrong sale sign style or location. The art of retail sale sign design, placement, variety and theme has a major impact on sales. Most retailers miss opportunities by using the wrong type of sale signs, or use sale signs that are “dashed off” without much thought about the impact of font, colour, graphics and messaging. Sandbox can help you create the right combination of sales signs that will get noticed both in the store and by street and pedestrian traffic.
Types of Retail Signs
Retail store signs move people from the outside to inside. Eye-catching exterior building signage draws traffic and attention to your business and makes it more likely that those folks on the street become shoppers in your store. Once they are in your location you can promote your offerings through a variety of retail signage. Some of the ways that you can build credibility, brand awareness and increase sales is with the right combination of: