In the competitive world of trade events, you need a competitive edge, including tradeshow signs. Tradeshow marketing is alive and well, with new participants entering the events arena every year. According to Statisca’s tradeshow stats, in 2015, 39% of tradeshow visitors were first-time attendees, the highest percentage of new attendees reported in 14 years. Why? Tradeshows are a great avenue to build relationships with potential customers. According the same study, in 2015, 51% of tradeshow attendees planned on buying exhibitor products or services. Tradeshows are a marketing channel that businesses take seriously!
With so many businesses attending tradeshows, and so many potential buyers, standing out from the crowd can be a challenge. Sandbox Signs + Graphics has created eye-catching, vivid, tradeshow signage for hundreds of businesses that have exhibited at events. We can work with your design team or take the lead – whichever option works best for you.
Last month, we began our two-part series on advertising signage for events. We looked at common types of event signage and began our list of tradeshow signage best practices tips. This month, we conclude those tips.
Big, Bold, Beautiful, Basic
Big: make the most important sign heading and tagline large enough to be seen from a distance.
Bold: use thick or "chunkier" fonts for headings. Although thin fonts look great in magazines and on websites, they are often difficult to see on printed materials, like event signage, from a distance.
Beautiful: engaging design and color attract attention. Consider using splashes of color and high resolution images in your event graphics.
Basic: keep messaging simple. The point of advertising signage is to attract not distract. Have one main heading, a simple tagline, a few list items, CTA (call to action) and contact info. Paragraphs of text, long lists, and multiple headings are great for brochures, but...
Tradeshow and event signage is as important as the skill of the sales team standing at your tradeshow booth or table. Seasoned event attendees understand the importance of well-planned tradeshow signs and have often learned their lessons through trial and error. Experience has taught them the tradeshow best practices that are most effective.
The most important lesson a would-be tradeshow attendee can learn about tradeshow advertising signage is that it is advertising. The same rules apply to tradeshow signage as they do to any form of advertising.
This article is intended for anyone who wants a quick primer, or reminder, about the basics of tradeshow and event signage planning, strategy and implementation.
Types of Advertising Signage for Events
Commonly used event signage includes:
Table-top signage and displays
Advertising or promotional posters
While there are other types of event advertising, these are the basic “tools of the tradeshow”. View some examples...