18 Jul Advertising Signage for Your Next Event Part 2 – Quick Tips for Event Signage
Last month, we began our two-part series on advertising signage for events. We looked at common types of event signage and began our list of tradeshow signage best practices tips. This month, we conclude those tips. Big, Bold, Beautiful, Basic Big: make the most important sign heading and tagline large enough to be seen from a distance. Bold: use thick or "chunkier" fonts for headings. Although thin fonts look great in magazines and on websites, they are often difficult to see on printed materials, like event signage, from a distance. Beautiful: engaging design and color attract attention. Consider using splashes of color and high resolution images in your event graphics. Basic: keep messaging simple. The point of advertising signage is to attract not distract. Have one main heading, a simple tagline, a few list items, CTA (call to action) and contact info. Paragraphs of text, long lists, and multiple headings are great for brochures, but...