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Advertising Signage Tag

18 Jul

Posted at 18:47h in Advertising and Event Signage

Last month, we began our two-part series on advertising signage for events. We looked at common types of event signage and began our list of tradeshow signage best practices tips. This month, we conclude those tips. Big, Bold, Beautiful, Basic Big: make the most important sign heading and tagline large enough to be seen from a distance. Bold: use thick or "chunkier" fonts for headings. Although thin fonts look great in magazines and on websites, they are often difficult to see on printed materials, like event signage, from a distance. Beautiful: engaging design and color attract attention. Consider using splashes of color and high resolution images in your event graphics. Basic: keep messaging simple. The point of advertising signage is to attract not distract. Have one main heading, a simple tagline, a few list items, CTA (call to action) and contact info. Paragraphs of text, long lists, and multiple headings are great for brochures, but...

23 Jun

Posted at 21:28h in Advertising and Event Signage

Tradeshow and event signage is as important as the skill of the sales team standing at your tradeshow booth or table. Seasoned event attendees understand the importance of well-planned tradeshow signs and have often learned their lessons through trial and error. Experience has taught them the tradeshow best practices that are most effective. The most important lesson a would-be tradeshow attendee can learn about tradeshow advertising signage is that it is advertising. The same rules apply to tradeshow signage as they do to any form of advertising. This article is intended for anyone who wants a quick primer, or reminder, about the basics of tradeshow and event signage planning, strategy and implementation. Types of Advertising Signage for Events Commonly used event signage includes: Pop-up displays Table-top signage and displays Pop-up banners Banners Advertising or promotional posters While there are other types of event advertising, these are the basic “tools of the tradeshow”. View some examples...