Banner Display Signs Tag

Last month, in part 1 of this 2-part post, we discussed the types of banners used by Vancouver retailers. Regardless of the type of banner you choose for your Vancouver retail business, the following general design guidelines will make your retail banner signage more effective. Less text is usually best If your banner will be read by passing street traffic (pedestrians or vehicle occupants) the main messaging and call-to-action must be to the point. A passerby must be able to read this message in 2 or 3 seconds. Balanced design and text Retail banners work best when the background (design elements like colour or images) and text are balanced. If you have a simple background, 1 or 2 colours and few “design” elements, you can use a little more text. If you have a colourful, splashy, exciting design or photographic background, use fewer words, such as a large bold promo heading placed where...

If you stroll downtown streets, you'll likely notice just how many banner signs grace Vancouver storefronts and business entrances. They are plentiful and of infinite variety. The variety of design, materials, shapes, and colours used to create this form of affordable signs is rather amazing. You may not think of them as "signs", or even consider the design and craft that goes into the creation of a custom cloth or vinyl banner for a Vancouver business. There is, however, more to the banner than meets the eye. Banners Deserve More Respect Banner signage doesn't get the respect it deserves. It just might be the most flexible, portable, noticeable (if well designed), and cost-effective form of signage available. The reality is that banners may be the last type of sign a business considers for their retail or office storefront. If you happen to be looking for a business sign, you might think of awning...