It’s hard to imagine a world without property signs and building signs. They are important and ubiquitous for good reason. Yet, sometimes their importance is ignored or misunderstood. If you’ve ever faced frustration and confusion while trying to find a building address, an office or store within, public restroom, parking or exits, it’s likely because of a lack of a signage or ill-conceived signage.
Most people don’t associate wall murals with Vancouver professional services companies. Murals conjure up images of the Sistine Chapel, large-scale paintings on the sides of buildings, or scenes of quaint villages painted on the plaster walls of old-world restaurants. While those are good examples, murals have a much broader range of applications.
If you are a trades person or contractor in Vancouver, contracting signs are an important type of brand and service advertising that shouldn’t be overlooked. The trades sector is extremely competitive, so being noticed as much or more than your competitors is the name of the game. Trade signs are an affordable and effective way of increasing your company’s visibility.
If you’ve considered using brand or product wall signs for your Vancouver retail or service business, few types of advertising signs are as immediately impactful. Quite simply, they get noticed! Wall signs have many uses, can be made in virtually any size, and can be used indoors or outdoors.
Social distancing signs and barriers have become a necessary part of everyday life in businesses. While some find them inconvenient — and a constant reminder of the pandemic — they also have a benefit that Vancouver-area dealerships might not consider: increased consumer trust and confidence in your business.
Social distancing dividers and signs have become part of the new workplace reality in the midst of COVID-19. It’s likely that social distancing and physical distancing measures for businesses, including barriers and signs, will remain a part of our lives going forward.
Advertising signage is sometimes overlooked by Vancouver-area retailers, though more economical than other forms of advertising (e.g. TV, radio, print ads). In a retail setting, advertising signs perform several functions, including increased brand recognition, sales or service advertising, and enticement.
Now that instances of COVID-19 are decreasing in BC, social distancing signs and other prevention measures will help businesses safely reopen. Before reopening, BC businesses must implement a COVID-19 Safety Plan (view WorkSafe BC guidelines) to help prevent the spread of the virus. While social distancing signage and safety measures can help reinforce the “new rules”, signs also help to put your customers at ease. Signage and safety measures will give your customers confidence that your business is taking steps to protect them, reducing anxiety about being in your place of business.
In the coming weeks and months, businesses will need COVID-19 reopening signs. As provinces slowly begin a phased-in reopening of businesses and stay-at-home orders are relaxed, businesses will need a way to communicate the “new rules” to customers and employees, while demonstrating to compliance inspectors that rules are taken seriously.
With event season just around the corner, many Vancouver companies have already started tradeshow signage design. Sandbox Signs + Graphics has been creating tradeshow signs and displays for Vancouver area companies for years and we’ve seen a lot of different designs – some good and some that could have used a trip back to the drawing board.
With that in mind, we thought we’d share common design mistakes we've seen over the years.