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Vinyl banners offer versatility and economy for budget-conscious business owners. Vinyl banners are a frequently misunderstood type of sign. The word “banner” is what causes most confusion and brings to mind “pennant banners” bearing the name of a sports team or flapping in the breeze on the perimeter of a used car lot. Pennants are banners but not all banners are pennants!

Tradeshow signage is a must-have for many businesses, although it’s surprising how many marketers miss the obvious when putting together a tradeshow display and sign package. It may be that because marketing teams are sometimes so focused on the details, they “can’t see the forest for the trees” as the saying goes.

If you’re like most Greater Vancouver business owners, your tradeshow signage has been sitting in a closet or storage collecting dust for the past two years. Now that pandemic restrictions have been mostly lifted and in-person events are being held again, it may be time for a tradeshow and event signage makeover.