Cloth or vinyl banners are retail sales marketing tools that shouldn’t be overlooked, especially in spring and summer months with more people out and about. Banners have many uses, can be used both indoors and outdoors, are portable and easily stored. Banners are also inexpensive compared to the cost of other forms of signage and display advertising.

If you’re comparing sign company quotes, you may want to consider exactly what you’re getting for the price you pay. A metaphor might provide some perspective. When shopping for a pair of running shoes, most of us know that you get what you pay for. We understand that many low-priced shoes often sacrifice fit, quality and features. Sign prices are similar. Just like cheap running shoes, cheap signs may not fit, or have the quality and/or basic features you need.

Tourism signage is an important and sometimes overlooked element of marketing a hotel or motel. Each tourist season, many thousands of travellers will see signs advertising your accommodations, attractions or events, and signage is a fraction of the price of other forms of advertising. The humble, economical tourism sign also provides many years of advertising at a one-time cost. Tourism is as important to small city/town local businesses and economies as it is to larger communities. In BC, about half of tourism businesses, including accommodations, are located outside the Vancouver-Lower Mainland region. View BC Tourism Research. Accommodations and food services accounted for just over 35% of tourism revenue in the province according the Destination BC 2021 Tourism Snapshot (the latest BC tourism data available). If you want a bigger slice of the tourist revenue pie, you should be doing all that you can to make your accommodations business more visible. Signs...

Vinyl banners offer versatility and economy for budget-conscious business owners. Vinyl banners are a frequently misunderstood type of sign. The word “banner” is what causes most confusion and brings to mind “pennant banners” bearing the name of a sports team or flapping in the breeze on the perimeter of a used car lot. Pennants are banners but not all banners are pennants!

Tradeshow signage is a must-have for many businesses, although it’s surprising how many marketers miss the obvious when putting together a tradeshow display and sign package. It may be that because marketing teams are sometimes so focused on the details, they “can’t see the forest for the trees” as the saying goes.

If you’re like most Greater Vancouver business owners, your tradeshow signage has been sitting in a closet or storage collecting dust for the past two years. Now that pandemic restrictions have been mostly lifted and in-person events are being held again, it may be time for a tradeshow and event signage makeover.