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If you need business signage and are considering hiring a Vancouver sign company, you may have difficulty knowing how to evaluate which sign company to engage. A quick Google search of "signs vancouver" will reveal pages of choices, but how can you determine which is the right choice for your needs? Often, business owners will look at price, and that is certainly a valid method if you aren't too concerned with quality, but, pricing doesn't tell you much other than that the company's signage services won't break the bank. What about experience, understanding of design, marketing knowledge, variety, and evidence of quality? If you want to compare apples to apples, these are the factors to examine. Tales of Signage Woe We've all made decisions based on price alone and we may even have experienced the truth in the adage "You get what you pay for". Frequently enough, through our two decades of making...

Increase Brand Visibility and Sales As we mentioned in part 1 our 2-part series on window and wall murals, murals have similar impact as billboards. They are seen, remembered, and increase brand recognition. Wall murals drive sales by making your Vancouver area retail store stand out from the rest of the crowd. This is particularly important in a mall setting or street-facing store in a "retail row" where there is a lot of competition both from other retailers and in getting the attention of passersby. Although more traditional retail signage is still important, if you have the space, consider retail murals. Locations of Retail Window and Wall Murals There are four main locations for wall and window murals and graphics: street/sidewalk-facing, mall traffic-facing, exterior-facing window and wall, interior-facing window and interior wall. The size of your windows and walls dictate the scale of the mural, though even smaller murals can have greater impact...

If you are a retailer, retail signage is a must, and, one type in particularly — wall murals — can make a huge difference to your brand recognition and sales, especially in highly competitive environments such as malls. Why Window and Wall Murals? If you are Vancouver retailer, being noticed if half the battle. The next time you stroll down a mall corridor amidst the din of crowd chatter and rows of retail stores, become aware of just how much information your senses have to absorb. It's overload! Each retailer has the same ultimate goal — get customers into their store. This one goal is paramount above all others. In a mall, with so many competing visual signals, how do you stand out? When most stores use similar retail signage, such as storefront window lettering or a banner or two typically placed at the top of the storefront, they tend to blend...

Last month, we began our two-part series on advertising signage for events. We looked at common types of event signage and began our list of tradeshow signage best practices tips. This month, we conclude those tips. Big, Bold, Beautiful, Basic Big: make the most important sign heading and tagline large enough to be seen from a distance. Bold: use thick or "chunkier" fonts for headings. Although thin fonts look great in magazines and on websites, they are often difficult to see on printed materials, like event signage, from a distance. Beautiful: engaging design and color attract attention. Consider using splashes of color and high resolution images in your event graphics. Basic: keep messaging simple. The point of advertising signage is to attract not distract. Have one main heading, a simple tagline, a few list items, CTA (call to action) and contact info. Paragraphs of text, long lists, and multiple headings are great for brochures, but...

Tradeshow and event signage is as important as the skill of the sales team standing at your tradeshow booth or table. Seasoned event attendees understand the importance of well-planned tradeshow signs and have often learned their lessons through trial and error. Experience has taught them the tradeshow best practices that are most effective. The most important lesson a would-be tradeshow attendee can learn about tradeshow advertising signage is that it is advertising. The same rules apply to tradeshow signage as they do to any form of advertising. This article is intended for anyone who wants a quick primer, or reminder, about the basics of tradeshow and event signage planning, strategy and implementation. Types of Advertising Signage for Events Commonly used event signage includes: Pop-up displays Table-top signage and displays Pop-up banners Banners Advertising or promotional posters While there are other types of event advertising, these are the basic “tools of the tradeshow”. View some examples...

Last month, in part 1 of our two-part series on property sign design considerations, we looked at parking lost signs and exterior property signs. This month we'll discuss the things to consider when planning wayfinding signs, mall and building directories, and industrial park signs. Wayfinding Property Sign Considerations Sandbox Signs + Graphics creates an array of signs that help a property's visitors find offices, restrooms, parking lots, and exits. These types of property signs are known as wayfinding signs. The choice of materials and design are dictated by the sign's purpose and where it is located. Building wayfinding signs For wayfinding signs, simple is often best. Frequently, design elements are kept to a minimum so that the text has emphasis. Wayfinding signs often use high contrast (black lettering on light background for example) so that they are easily read. In wayfinding signage, the placement of the sign is almost as important as the design....

Property signs serve many purposes for businesses. From helping customers and clients know where to park, to finding their way around once inside a building. Well-designed property signage serves triple-duty as a guide, as part of your customer service, and as an integral part of your marketing efforts. Sandbox Signs + Graphics creates attractive signs that perform these tasks well. One of the first steps in creating effective signage is understanding the intent of the sign and where it will be placed. You, as an expert in your business, play an integral role in property sign planning. Property Parking Lot Sign Considerations If your property needs parking lot signage, there are many options available. A few questions to ask yourself are: 1) Is the parking lot indoors or outdoors? The choice of signage materials depends on whether your parking is indoors or outdoors. Outdoor signage has to withstand weather like rain and snow and must...

Before you consider contacting a Vancouver sign company, it's a good idea to do some sign planning.  While Sandbox Signs + Graphics will plan and design the sign for you, narrowing the field of possibilities first will save you time and money. A plan will also help you visualize the finished product before you spend money having it constructed. The more planning you do, the more satisfied you'll be with the result. 1. Keep it Simple Some of the best signs in Vancouver are also the simplest. If you walk around busy retail centers, Robson Street for example, you may notice the signs that catch your eye have simplicity in common. While multicoloured, busy or ornately designed signs can be attractive, sometimes they lack a strong central focus. The main message gets lost in the design. We've all heard of the KISS ("Keep it Simple, Stupid") principle. This principle comes from design (engineering...

If you stroll downtown streets, you'll likely notice just how many banner signs grace Vancouver storefronts and business entrances. They are plentiful and of infinite variety. The variety of design, materials, shapes, and colours used to create this form of affordable signs is rather amazing. You may not think of them as "signs", or even consider the design and craft that goes into the creation of a custom cloth or vinyl banner for a Vancouver business. There is, however, more to the banner than meets the eye. Banners Deserve More Respect Banner signage doesn't get the respect it deserves. It just might be the most flexible, portable, noticeable (if well designed), and cost-effective form of signage available. The reality is that banners may be the last type of sign a business considers for their retail or office storefront. If you happen to be looking for a business sign, you might think of awning...

Reception signs for Vancouver and Lower Mainland business offices are more valuable than you may think. When designing a reception area, many businesses don't consider the benefits to customers, customer care, and office staff productivity. The reality is, that office signage is frequently an afterthought.  Whether you are designing a new office, or want the added benefits that signs can bring to your current office design, Sandbox Signs + Graphics can help.  It's not just about signage though. Sandbox creates custom office signs, banner displays and privacy film that not only look great but perform a vital function within your business. Following are just few very good reasons to consider reception signage, banner displays and privacy film. Reception Signage Answers Frequently Asked Questions for Your Staff While your staff are busy, reception signage can take care of everything from your business hours and restroom location to advertising the services you offer. Having...