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If you haven't considered vinyl banners for your Vancouver business, this article will explain why they are a great choice for the Lower Mainland's wet weather. Versatile, cost-effective and weatherproof, vinyl banners deserve much more respect than they get. Businesses often think of banners as "cheap" (as in cheap looking and cheaply made), but this is far from reality when vinyl banners are created by Sandbox Signs + Graphics.

One thing is certain, whether your dealership sells cars, trucks, motorcycles, RVs, or watercraft, the right dealership signs can make a significant difference to your business. From your main business signage, to specialty signs such as banners and displays, Sandbox Signs + Graphics has provided expert signage consulting and installation services to Vancouver and BC area dealerships for over 20 years.

Last month, in part 1 of this 2-part post, we discussed the types of banners used by Vancouver retailers. Regardless of the type of banner you choose for your Vancouver retail business, the following general design guidelines will make your retail banner signage more effective. Less text is usually best If your banner will be read by passing street traffic (pedestrians or vehicle occupants) the main messaging and call-to-action must be to the point. A passerby must be able to read this message in 2 or 3 seconds. Balanced design and text Retail banners work best when the background (design elements like colour or images) and text are balanced. If you have a simple background, 1 or 2 colours and few “design” elements, you can use a little more text. If you have a colourful, splashy, exciting design or photographic background, use fewer words, such as a large bold promo heading placed where...

There's a very good reason that Sandbox Signs + Graphics has created so many banners for Vancouver and Lower Mainland businesses. Banners are flexible. When some business owners think of signage, banners are usually not the first thing that comes to mind. They may mistakenly believe that the banner is something you only see flapping in the wind above a car sales lot or hanging from street lamps on many of Vancouver’s streets. Yes, those are banners, however, they don’t demonstrate the many ways in which banners are used by Vancouver retailers and businesses. Once a business starts using banners, they become a go-to solution for a variety of sales and promotion scenarios. Retail businesses love banners because they: Are usually more affordable than other types of signage. Can be made in a variety of sizes to suit many needs. Are lightweight and portable. Can be used indoors or outdoors. Are effective...

In part 1 of this 2-part series on banners for Vancouver street-facing retail stores, we discussed what a banner is and detailed the pros and cons of vinyl banners vs. cloth banners. This month, we’ll discuss typical usage scenarios for street-facing stores and provide some quick banner design planning tips. Sandbox Signs + Graphics has been creating attractive, competitively priced hanging and display banners for retailers for 25 year. Our signs can be seen inside and outside retail stores across the Lower Mainland. Street-Facing Retail Usage Scenarios Banners are typically used in the following ways for street-facing Vancouver retail stores: Main store signage. Street-facing hanging window banners. Freestanding sale banners. Loss-leader signage. Main signage (outdoor) Many retailers don’t consider banners for their Vancouver retail company main signage, but they should! Outdoor vinyl scrim banners are attractive and reasonably priced (compared to wood or metal signs). Banners can be cut into a variety of shapes (though...

If you run a street-facing store and are considering purchasing retail signage, read on to find out about banners for Vancouver and BC retailers. Banners are a versatile, economical choice for both indoor and outdoor use. Banners are used for much more than car lots and can fulfill nearly every signage and marketing need for street-facing retailers. What is a Banner? Banners are typically constructed of cloth or scrim vinyl.  Cloth banners are primarily used indoors. For the outdoors, scrim vinyl is a better choice that will withstand Vancouver's often wet weather. Scrim vinyl banners have a polyester mesh interior coated with durable, water-impermeable vinyl. Where and how the banner is used will dictate whether to choose cloth or vinyl. Vinyl, because it is waterproof, durable, and has a more rigid structure, can be used both indoors and outdoors, whereas cloth banners are rarely used outdoors. Whether you use cloth or vinyl banners for...

Last month, in part 1 of this 2-part post, we described the due diligence you should consider if you are hiring a Vancouver sign maker. This month, we provide a 5-step checklist to help you assess the company. While two articles worth of tips may seem a lot of work for choosing a sign maker, it's not. You can apply what you read quite quickly and if you do, you're more likely to be satisfied with the company you choose. 1) Experience While the length of time a sign company has been in business isn't necessarily an indicator of quality of work or service, all other things being equal, experience and staying power in the competitive BC market does say something positive about the company. Have they just started, or perhaps been in business for a year or two but don't seem to have much to back up their claims? For example,...

If you need business signage and are considering hiring a Vancouver sign company, you may have difficulty knowing how to evaluate which sign company to engage. A quick Google search of "signs vancouver" will reveal pages of choices, but how can you determine which is the right choice for your needs? Often, business owners will look at price, and that is certainly a valid method if you aren't too concerned with quality, but, pricing doesn't tell you much other than that the company's signage services won't break the bank. What about experience, understanding of design, marketing knowledge, variety, and evidence of quality? If you want to compare apples to apples, these are the factors to examine. Tales of Signage Woe We've all made decisions based on price alone and we may even have experienced the truth in the adage "You get what you pay for". Frequently enough, through our two decades of making...

Increase Brand Visibility and Sales As we mentioned in part 1 our 2-part series on window and wall murals, murals have similar impact as billboards. They are seen, remembered, and increase brand recognition. Wall murals drive sales by making your Vancouver area retail store stand out from the rest of the crowd. This is particularly important in a mall setting or street-facing store in a "retail row" where there is a lot of competition both from other retailers and in getting the attention of passersby. Although more traditional retail signage is still important, if you have the space, consider retail murals. Locations of Retail Window and Wall Murals There are four main locations for wall and window murals and graphics: street/sidewalk-facing, mall traffic-facing, exterior-facing window and wall, interior-facing window and interior wall. The size of your windows and walls dictate the scale of the mural, though even smaller murals can have greater impact...

If you are a retailer, retail signage is a must, and, one type in particularly — wall murals — can make a huge difference to your brand recognition and sales, especially in highly competitive environments such as malls. Why Window and Wall Murals? If you are Vancouver retailer, being noticed if half the battle. The next time you stroll down a mall corridor amidst the din of crowd chatter and rows of retail stores, become aware of just how much information your senses have to absorb. It's overload! Each retailer has the same ultimate goal — get customers into their store. This one goal is paramount above all others. In a mall, with so many competing visual signals, how do you stand out? When most stores use similar retail signage, such as storefront window lettering or a banner or two typically placed at the top of the storefront, they tend to blend...