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We've all seen vehicle wraps in Vancouver and other BC cities, and we remember them, which is the point of this article. While many business owners consider them – particularly when they see a vehicle wrap on a competitor's vehicle! – they still remain hesitant. The question is why, when so much evidence supporting their value exists? It could be that some Vancouver business owners have misconceptions about the cost to have a Vancouver vehicle wrap company provide this service. Like anything, vehicle wrap cost depends on what you do, so there is a wide range of pricing. Even small businesses with modest advertising budgets will find a suitable option. Some businesses may sit on the fence because they understand, and are therefore more comfortable with, "traditional" forms of advertising such as radio, print, and now the Web. Relatively speaking, vehicle wraps are the new kid on the advertising block, though they've...

Last month, Sandbox Signs + Graphics published a blog article about wall murals as emotional branding. That article discussed wall murals as an excellent medium for increasing a customer's emotional connection to brand and product — a tried and true means of enhancing brand visibility and sales. While wall murals for a Vancouver or BC business will have a positive impact on brand visibility, they also contribute to employee job satisfaction, enhanced sense of pride in the workplace, stimulate positive emotions, and contribute to positive behavioral outcomes such as increased energy, productivity, and more harmonious interpersonal relationships. A business wall mural for your Vancouver office is very economical, considering that it is serving double duty — used both as a marketing tool and employee relations tool. Office Environment and Employee Job Satisfaction While many marketers can point to studies about the performance of emotional advertising, not all HR departments and employers know that there is...

Signage advertising comes in all shapes and sizes, but probably the last thing in the mind's eye of Vancouver businesses is wall murals. They should be, though. For impact on brand and visibility, there are few forms of indoor advertising that get as much attention, and, for your business getting attention is everything. In the competitive world in which we do business, we see hundreds (perhaps thousands) of brand and sales messages in our daily travels. Much of the messaging we see, we subconsciously filter, letting it fade into the background. So how do we ensure that our messages are seen, and moreover, how do we ensure that once seen, they have the desired impact? That's where unique forms of signage, like wall murals can help. Remember the Sesame Street song "One of these things is not like the other"? In advertising signage, differences can be powerful attributes that make your...

If you are considering fleet vehicle wraps for your company in Vancouver, BC or the Lower Mainland, this guide will help you understand the benefits and challenges associated with vehicle wraps. You believe in the value of fleet vehicle wraps and graphics for company advertising and branding, you've read about the statistics, and now you're ready to brainstorm with your team about what the wrap graphics and messaging should look like. While more space may seem like the solution, fewer ideas — more basic ideas — are what's needed. A Fleet Vehicle Wrap is a Billboard on Wheels If you look at billboards, you'll notice that, generally, there is an eye-catching background graphic, branding (usually a logo), a prominent tagline, and perhaps a website address and a phone number. Your Vancouver company's fleet vehicle wrap is a moving billboard. Motorists behind you and beside you, moving at your speed, may be able to...

Vehicle advertising has been around for a very long time. Back before the ubiquitous combustible engine, even the wagons (covered and uncovered) of gospel shows, hawkers selling their cure-alls and tonics, troubadours, circus acts, wild west shows; and of course, cartage companies, hand painted their main marketing messages boldly on their carriages. Possibly the first wide-audience mobile advertising adorned the sides of rail cars, promoting brand names such as Sears, Ford and others. Hand-painting logos and other branding, imagery and lettering on vehicles was hard work, involving days of painstaking labour. There was no "Edit > Undo" back then. If you went outside the lines, you probably panicked and carefully daubed with a rag and turpentine. It wouldn't take much of a mistake to ruin hours, or even days' worth of work. Just look at old Vancouver vehicle signs, and you'll see the skill, time and labour involved in creating hand-made vehicle graphics...

Sandbox Signs + Graphics is a Vancouver dealership sign maker that understands how vital being seen is to owners and managers of new and used vehicle dealers. Seasoned Vancouver dealership managers will tell you just how important auto dealership signs are to vehicle sales. Veterans of the business know that if a customer is on the car lot, you're 50% of the way to a sale. Getting people onto your vehicle lot, whether you sell cars, trucks, RVs or boats,  is one of the most important factors in determining sales volume. If would-be buyers don't notice your lot, it's reflected in sales. If you were to do a foot traffic count and match it with monthly sales figures, you'd see that sales increase proportionately to lot traffic. Though dealership signs or car lot signs won't close the deal, they will certainly help to open it. 3 Signs that Scream "DEALERSHIP!" Many potential...

As a Vancouver sign company that lives and breathes signage, we've taken a few trips down Vancouver signage memory lane on our blog, but you can't write about old Vancouver, BC signage without looking at neon. Although we don't create neon signs, these vibrant signs were a salient feature of Vancouver street scenes of yesteryear and neglecting to mention them would be sign history sacrilege. Neon sign making is a dying art, for a variety of reasons: it's expensive and it's being replaced by new modes of lighting and signage. In the heyday of neon (the 1940s and 50s) Vancouver was aglow with neon signs, making the downtown streets of the then smallish coastal city seem metropolitan, especially at night. Neon became synonymous with “downtowns” worldwide — an icon of the hustling, bustling urban nighttime landscape. This beautiful sign included some fantastical creative touches including lit steam rising from a cup and...

It's been awhile since we've posted old Vancouver signs, so here's another tour down sign memory lane. It's funny that, depending on your perspective, certain things stand out in old photos. Though we also notice the dirt roads, old brick and stone buildings, horses and horse-drawn buggies, being a Vancouver sign company we can't help but admire the signage. Vancouver was, after all, a coastal frontier. The first permanent non-aboriginal settlement was a trading post on the Fraser River that was established in 1832 by the Hudson's Bay Company. The first incarnation of what would eventually become Vancouver sprung from the community created around Gassy Jack Deighton's saloon, where his potables quenched the thirst of the ever-dry mouths of mostly loggers and other labourers. In 1870, this community became the first incorporated settlement in Vancouver — known then as Granville. It's always remarkable to see what Vancouver was — and as it...

We often tell our Vancouver sign clients that sign making is equal parts art and communication. Skillful sign making is a balancing act between the two, and, if one discipline is lacking, your sign becomes a waste of materials and labour. The following sign makers need a little more practice at finding that balance. 1. On SLAE now! While the origin of this window signage is unknown, it is purportedly a real sign. Who doesn't love a good SLAE? We've never seen such a blatant mistake in Vancouver signage, but they likely happen once in a while. 2. Lifejackets. Your life depends on wearing one. Or not. Hey, Army Corps of Engineers! What is it that a life jacket is supposed to save you from? We know what they mean, but this outdoor sign is a little confusing and not exactly persuasive. Wear one…don't wear one. Maybe it doesn't matter at Lake Cumberland, since one...

Though interpretation - design (or heritage interpretation) is used to bring educational installations to life, the interpretation principals — engaging an audience through stories, facts, and images — also has broad application in the business world. Heritage interpretation defined: "… to improve and enrich the visitor experience by helping site visitors understand the significance of the place they are visiting, and connecting those meanings to visitors' own personal lives." - Wikipedia Including "Experience" in your Marketing Mix The term "4 Ps of Marketing" — Product/Service, Place, Price, and Promotion — was first expressed by noted marketing professor and author E.J. McCarthy in 1960, and is still used widely today. The second and fourth Ps, Place and Promotion, both include aspects of interpretation design to communicate a marketing message to customers at a specific location of interest or activity. Although top-tier creative teams often include story telling as a means of provoking an emotional connection...