Blog

The benefits of environment design (sometimes referred to as "environmental graphic design") are not new to us at Sandbox Signs + Graphics, but the concept has become more important as businesses and organizations gain a better understanding of the benefits of a space that works holistically. So what does that mean? Environment design takes into account not only the main function of the each installation (signage, wayfinding signs, exterior and interior signs, office layout etc.), but also how these elements work together, affect clients, employees, and reflect the organization's values and personality. When working this way, a company's environment works as a whole rather than as a disparate mishmash of its constituent parts. Good environment design benefits clients, employees, and the company. Benefits to Client or Customer Experience From the standpoint of people who use your office (or your building), environmental design benefits clients as they interact with your space. Whether they are attempting...

If you are considering a vehicle wrap for your Vancouver or Lower Mainland company, you're not alone. More and more, companies are opting for vehicle advertising for their fleet vehicles, company cars and trucks. Why? Consider these impressive vehicle wrap statistics from the Outdoor Advertising Association of America (OAAA): A vehicle driven only 15,000 miles per year will pass 9,000,000 other vehicles. Vehicle wraps give you between 30,000-70,000 "ad impressions" (number of people who potentially see your ad) per day. Vehicle graphics increase brand recognition more than other modes of advertising. This makes sense because other forms of advertising are static and depend on the visitor finding them, whether in print, upon a billboard, or on the radio. Vehicle ads bring your message to the consumer. 80% of consumers could recall relevant details about a vehicle wrap after seeing it only once, and 91% of consumers could recall significant detail when the...

Vehicle graphics are not new. From the first days of company owned vehicles, vehicle signage was an obvious way to advertise your business. Of course, things were much simpler and often the hand-painted lettering simply displayed the company name upon a van or truck. Now we have vehicle wraps and vibrant full-color, large scale graphics, but, the intent was the same then as now: be seen. The photo below shows the simple beauty of hand-crafted vehicle signs on Vancouver delivery trucks of yesteryear. There is something elegant in the obviously hand-painted lines and lettering. Vehicle signage doesn't get much simpler than this. The goal? Same as today, really. Brand the vehicle with at least your company's name, address, and phone number. It's likely that this delivery truck has the company name and address on its right side just as we see upon its sister vehicle on the right of the photo (below)....

History of Vehicle Wraps Vehicle wraps are not new, but they are gaining in popularity for businesses looking to increase brand awareness and lead generation, particularly in their own communities. Even in the early day of auto racing, race car manufacturers knew the power of advertising on a moving vehicle watched by thousands of spectators. When race driving became a popular TV sports event, sponsorship exploded. Now, race cars advertise not only the car manufacturer, auto parts or oil, but are also emblazoned with everything from Canon cameras to GoDaddy web hosting ads. The first bus wraps were made by SuperGraphics, a U.S. company, back in in 1993 to advertise Crystal Pepsi. It didn't take long for other companies to see the value of these eye-catching rolling ads. Nowadays, you'd be hard pressed to find a bus without some kind of large-scale graphic. They advertise shops, concerts, plays, and other special events. The...

The art of creating store signs has been with us for some time. As long as there have been stores in Vancouver, or anywhere for that matter, there have been signs. Even in small-town outdoor central marketplaces of old, the table or plot of grass from which people sold fruits, vegetables, raw wool, and medicinal herbs was adorned with signs so people knew who you were, what you were selling and at what price. Those were, and still are, the basic elements of store signage. “Basic” because concepts like branding and leading with benefits were probably not foremost in the minds of hawkers. They just wanted to be seen and found amongst all the other sellers who journeyed from rural or farming communities to larger towns weekly or monthly to sell their products. In this photo taken in the Yukon around 1890, a young retailing couple is standing outside their store...

Have you heard the old saying that a picture speaks a thousand words? This phrase is derived from advertising executive Fred Barnard in 1927. The actual quote he said is “One picture is worth ten thousand words”. When is come to exhibiting in a trade show this couldn’t be more true. Regardless of what type of trade show display you have it is the graphics that you have on that signage and display that matters the most. You only have a few short seconds to capture attendee’s attention before they pass you by for the next booth. What are you going to do persuade them to stop at your booth? Yes it is true that some exhibitors pull out all the stops and incorporate a fun game to attract people (i.e. spinning wheel, putting green etc.). This method can help attract visitors to your booth but are they really interested in...

We were searching online  recently and came upon an amazing collection of old Vancouver photos. We were struck by how the photos not only document the history of the city, but also provide a visual history of Vancouver signage. This vast and stunning collection of photos contains more Vancouver signs than we've ever seen assembled in one place. We're not positive about the source of the photos. Many may be culled from the Vancouver Public Library public domain photo collection, which is a great source that would peak the interest of any Vancouver sign makers or signage geeks. [caption id="attachment_1291" align="alignnone" width="512"] North east corner of Granville and Hastings in circa 1900-1905. The competing signs of several Vancouver businesses.[/caption]   Old signs are beautiful, and it makes us wonder whether 50 or 100 years from now people will look back at the signs adorning buildings in today's Vancouver and have the same feeling...

[caption id="attachment_1274" align="alignleft" width="300"] Your brand in the end is only as strong as your people. Signs, graphics, logos can only do so much. Your people are critical[/caption] When you hear the word “brand” what comes to mind? Big corporations with big ad budgets? Fancy logos and tag lines? These are all part of building a brand there is no question about that. Companies and organizations spend thousands and millions of dollars each year promoting their brands. Being a Vancouver sign company and graphics business we get calls all the time from companies looking for us to help them with their brand. Signage just like logos and slogans are part of building a brand but there is more too it. You can have the most creative sandwich board outside your retail location or fancy reception sign inside your office. You can even have a portable eye catching banner display or trade show...

When it comes to promoting your business banners are one of the most cost effective marketing tools one can use.  Small business to large corporations benefit from the versatility that banners bring.  They are lightweight and portable yet still durable enough to hold up to the outdoor elements.   Banners can be used to identify a retail business by installing them on the storefront.  Vinyl banners are also a powerful promotional tool for advertising a sale or an event. For those of you who exhibit in trade shows and even smaller conferences banner displays are the way to go.  Gone are the days of heavy complicated trade show displays that take a team to setup.  Now a retractable banner display can be setup in 30 seconds or less!  They come in a lightweight carry bag so you can strap it over one shoulder while carrying your marketing materials.  You can even use...

Recently we sponsored a golf tournament for the Burnaby Board of Trade. Although our Sandbox Team did not fair very well it was a great day on the links. Golf is such a great metaphor for our business and our career. Most of us simply go out on the course grab a club we think may work and hit the ball. We don’t often take into account where the hazards are or the distance to the green. When we do this the chances are we will miss our target. If we don’t know ourselves, our game, what we are capable of with each club we get into trouble (ie. we end up water, sand traps, the bushes). Then we are constantly trying to recover from our bad or missed shot. This wastes both time and energy. However when we know where the...