Blog

We were searching online  recently and came upon an amazing collection of old Vancouver photos. We were struck by how the photos not only document the history of the city, but also provide a visual history of Vancouver signage. This vast and stunning collection of photos contains more Vancouver signs than we've ever seen assembled in one place. We're not positive about the source of the photos. Many may be culled from the Vancouver Public Library public domain photo collection, which is a great source that would peak the interest of any Vancouver sign makers or signage geeks. [caption id="attachment_1291" align="alignnone" width="512"] North east corner of Granville and Hastings in circa 1900-1905. The competing signs of several Vancouver businesses.[/caption]   Old signs are beautiful, and it makes us wonder whether 50 or 100 years from now people will look back at the signs adorning buildings in today's Vancouver and have the same feeling...

[caption id="attachment_1274" align="alignleft" width="300"] Your brand in the end is only as strong as your people. Signs, graphics, logos can only do so much. Your people are critical[/caption] When you hear the word “brand” what comes to mind? Big corporations with big ad budgets? Fancy logos and tag lines? These are all part of building a brand there is no question about that. Companies and organizations spend thousands and millions of dollars each year promoting their brands. Being a Vancouver sign company and graphics business we get calls all the time from companies looking for us to help them with their brand. Signage just like logos and slogans are part of building a brand but there is more too it. You can have the most creative sandwich board outside your retail location or fancy reception sign inside your office. You can even have a portable eye catching banner display or trade show...

When it comes to promoting your business banners are one of the most cost effective marketing tools one can use.  Small business to large corporations benefit from the versatility that banners bring.  They are lightweight and portable yet still durable enough to hold up to the outdoor elements.   Banners can be used to identify a retail business by installing them on the storefront.  Vinyl banners are also a powerful promotional tool for advertising a sale or an event. For those of you who exhibit in trade shows and even smaller conferences banner displays are the way to go.  Gone are the days of heavy complicated trade show displays that take a team to setup.  Now a retractable banner display can be setup in 30 seconds or less!  They come in a lightweight carry bag so you can strap it over one shoulder while carrying your marketing materials.  You can even use...

Recently we sponsored a golf tournament for the Burnaby Board of Trade. Although our Sandbox Team did not fair very well it was a great day on the links. Golf is such a great metaphor for our business and our career. Most of us simply go out on the course grab a club we think may work and hit the ball. We don’t often take into account where the hazards are or the distance to the green. When we do this the chances are we will miss our target. If we don’t know ourselves, our game, what we are capable of with each club we get into trouble (ie. we end up water, sand traps, the bushes). Then we are constantly trying to recover from our bad or missed shot. This wastes both time and energy. However when we know where the...

Ok so you are asking yourself what does Leadership and Signs have to do with one another? Quite a bit actually. As John Maxwell outlines in his book the 21 Irrefutable Laws of Leadership, good leaders, add value, communicate and connect with others, influence others and create buy-in. Don’t signs do the same thing? Have you ever contacted a company because of a company vehicle that you saw driving down the road? Maybe it was a vehicle wrap or simple vinyl graphics. Either way it captured your attention and effectively communicated it’s message to you. The message then connected with you and influenced you to buy-in (you called the company). Other signs do the same thing. At trade shows, effective displays, pop-ups and banner displays are all trying to do the same thing as that vehicle driving down the road. They communicate, connect and influence all in order to create buy-in....