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Branding Vancouver Tag

24 Mar

Posted at 22:23h in Blog

Have you heard the old saying that a picture speaks a thousand words? This phrase is derived from advertising executive Fred Barnard in 1927. The actual quote he said is “One picture is worth ten thousand words”. When is come to exhibiting in a trade show this couldn’t be more true. Regardless of what type of trade show display you have it is the graphics that you have on that signage and display that matters the most. You only have a few short seconds to capture attendee’s attention before they pass you by for the next booth. What are you going to do persuade them to stop at your booth? Yes it is true that some exhibitors pull out all the stops and incorporate a fun game to attract people (i.e. spinning wheel, putting green etc.). This method can help attract visitors to your booth but are they really interested in...

26 Jan

Posted at 22:21h in Blog

[caption id="attachment_1274" align="alignleft" width="300"] Your brand in the end is only as strong as your people. Signs, graphics, logos can only do so much. Your people are critical[/caption] When you hear the word “brand” what comes to mind? Big corporations with big ad budgets? Fancy logos and tag lines? These are all part of building a brand there is no question about that. Companies and organizations spend thousands and millions of dollars each year promoting their brands. Being a Vancouver sign company and graphics business we get calls all the time from companies looking for us to help them with their brand. Signage just like logos and slogans are part of building a brand but there is more too it. You can have the most creative sandwich board outside your retail location or fancy reception sign inside your office. You can even have a portable eye catching banner display or trade show...