24 Mar A Picture Speaks a Thousand Words
Have you heard the old saying that a picture speaks a thousand words? This phrase is derived from advertising executive Fred Barnard in 1927. The actual quote he said is “One picture is worth ten thousand words”. When is come to exhibiting in a trade show this couldn’t be more true. Regardless of what type of trade show display you have it is the graphics that you have on that signage and display that matters the most. You only have a few short seconds to capture attendee’s attention before they pass you by for the next booth. What are you going to do persuade them to stop at your booth? Yes it is true that some exhibitors pull out all the stops and incorporate a fun game to attract people (i.e. spinning wheel, putting green etc.). This method can help attract visitors to your booth but are they really interested in...