27 Sep Wall Murals – Impact and Emotional Branding
Signage advertising comes in all shapes and sizes, but probably the last thing in the mind's eye of Vancouver businesses is wall murals. They should be, though. For impact on brand and visibility, there are few forms of indoor advertising that get as much attention, and, for your business getting attention is everything. In the competitive world in which we do business, we see hundreds (perhaps thousands) of brand and sales messages in our daily travels. Much of the messaging we see, we subconsciously filter, letting it fade into the background. So how do we ensure that our messages are seen, and moreover, how do we ensure that once seen, they have the desired impact? That's where unique forms of signage, like wall murals can help. Remember the Sesame Street song "One of these things is not like the other"? In advertising signage, differences can be powerful attributes that make your...