Environment Design

Though interpretation - design (or heritage interpretation) is used to bring educational installations to life, the interpretation principals — engaging an audience through stories, facts, and images — also has broad application in the business world. Heritage interpretation defined: "… to improve and enrich the visitor experience by helping site visitors understand the significance of the place they are visiting, and connecting those meanings to visitors' own personal lives." - Wikipedia Including "Experience" in your Marketing Mix The term "4 Ps of Marketing" — Product/Service, Place, Price, and Promotion — was first expressed by noted marketing professor and author E.J. McCarthy in 1960, and is still used widely today. The second and fourth Ps, Place and Promotion, both include aspects of interpretation design to communicate a marketing message to customers at a specific location of interest or activity. Although top-tier creative teams often include story telling as a means of provoking an emotional connection...

The benefits of environment design (sometimes referred to as "environmental graphic design") are not new to us at Sandbox Signs + Graphics, but the concept has become more important as businesses and organizations gain a better understanding of the benefits of a space that works holistically. So what does that mean? Environment design takes into account not only the main function of the each installation (signage, wayfinding signs, exterior and interior signs, office layout etc.), but also how these elements work together, affect clients, employees, and reflect the organization's values and personality. When working this way, a company's environment works as a whole rather than as a disparate mishmash of its constituent parts. Good environment design benefits clients, employees, and the company. Benefits to Client or Customer Experience From the standpoint of people who use your office (or your building), environmental design benefits clients as they interact with your space. Whether they are attempting...