If you are considering fleet vehicle wraps for your company in Vancouver, BC or the Lower Mainland, this guide will help you understand the benefits and challenges associated with vehicle wraps.
You believe in the value of fleet vehicle wraps and graphics for company advertising and branding, you've read about the statistics, and now you're ready to brainstorm with your team about what the wrap graphics and messaging should look like. While more space may seem like the solution, fewer ideas — more basic ideas — are what's needed.
A Fleet Vehicle Wrap is a Billboard on Wheels
If you look at billboards, you'll notice that, generally, there is an eye-catching background graphic, branding (usually a logo), a prominent tagline, and perhaps a website address and a phone number. Your Vancouver company's fleet vehicle wrap is a moving billboard. Motorists behind you and beside you, moving at your speed, may be able to...