27 Jan Interpretation Design – Not Just for Museums
Though interpretation design (or heritage interpretation) is used to bring educational installations to life, the interpretation principals — engaging an audience through stories, facts, and images — also has broad application in the business world. Heritage interpretation defined: "… to improve and enrich the visitor experience by helping site visitors understand the significance of the place they are visiting, and connecting those meanings to visitors' own personal lives." - Wikipedia Including "Experience" in your Marketing Mix The term "4 Ps of Marketing" — Product/Service, Place, Price, and Promotion — was first expressed by noted marketing professor and author E.J. McCarthy in 1960, and is still used widely today. The second and fourth Ps, Place and Promotion, both include aspects of interpretation design to communicate a marketing message to customers at a specific location of interest or activity. Although top-tier creative teams often include story telling as a means of provoking an emotional connection in...