Whether you are a business consultant, a doctor or dentist, or an insurance agent, banners in your Vancouver office can drive more business by advertising services, packages, and other offerings to a captive audience.
Banks do it right. When you enter a bank, not only will you see signs about services, account interest rates and mortgages on exterior windows, you'll see banner signs
in waiting areas, placed near the teller cue and waiting areas, and office signs in every office. Why? Bank marketing managers understand that customers waiting in line or a waiting area are the perfect marketing audience. Not only are they a captive audience, they are already customers! This fact isn't taken lightly by marketing teams. They know that it is less costly and easier to sell something to an existing customer than it is to acquire a new customer. Any business with offices or a waiting area can employ the same marketing strategy.