Property signs are an important marketing and communication tool for businesses at any time, and now that Phase 3 of BC’s Restart Plan has begun, they are more important than ever. Businesses need a means of communicating their reopening and requirements to their customers.
It’s hard to imagine a world without property signs and building signs. They are important and ubiquitous for good reason. Yet, sometimes their importance is ignored or misunderstood. If you’ve ever faced frustration and confusion while trying to find a building address, an office or store within, public restroom, parking or exits, it’s likely because of a lack of a signage or ill-conceived signage.
Property development signage is an easy and cost-effective way for Vancouver development and construction companies to advertise during a build. From ground breaking to opening, in a busy city like Vancouver, development signs will be seen by thousands or tens of thousands of motorists and pedestrians per week. A construction site perimeter is the perfect canvas for low-cost advertising that gets noticed.
Last month, in part 1 of our two-part series on property sign design considerations, we looked at parking lost signs and exterior property signs. This month we'll discuss the things to consider when planning wayfinding signs, mall and building directories, and industrial park signs.
Wayfinding Property Sign Considerations
Sandbox Signs + Graphics creates an array of signs that help a property's visitors find offices, restrooms, parking lots, and exits. These types of property signs are known as wayfinding signs. The choice of materials and design are dictated by the sign's purpose and where it is located.
Building wayfinding signs
For wayfinding signs, simple is often best. Frequently, design elements are kept to a minimum so that the text has emphasis. Wayfinding signs often use high contrast (black lettering on light background for example) so that they are easily read. In wayfinding signage, the placement of the sign is almost as important as the design....
Property signs serve many purposes for businesses. From helping customers and clients know where to park, to finding their way around once inside a building. Well-designed property signage serves triple-duty as a guide, as part of your customer service, and as an integral part of your marketing efforts.
Sandbox Signs + Graphics creates attractive signs that perform these tasks well. One of the first steps in creating effective signage is understanding the intent of the sign and where it will be placed. You, as an expert in your business, play an integral role in property sign planning.
Property Parking Lot Sign Considerations
If your property needs parking lot signage, there are many options available. A few questions to ask yourself are:
1) Is the parking lot indoors or outdoors?
The choice of signage materials depends on whether your parking is indoors or outdoors. Outdoor signage has to withstand weather like rain and snow and must...