If you run a small business in Vancouver, banners and business posters are a versatile and cost-effective way of meeting your signage needs. Small businesses need signs for many reasons; from exterior entrance signage and office signs, to sale and tradeshow signage. If you are operating on a tight budget, you’ll be glad to know that business signs don’t have to break the bank, and, though economical, banners and posters can be just as eye-catching as other forms of business signs.
Last month, in part 1 of this 2-part post, we discussed the types of banners used by Vancouver retailers.
Regardless of the type of banner you choose for your Vancouver retail business, the following general design guidelines will make your retail banner signage more effective.
Less text is usually best
If your banner will be read by passing street traffic (pedestrians or vehicle occupants) the main messaging and call-to-action must be to the point. A passerby must be able to read this message in 2 or 3 seconds.
Balanced design and text
Retail banners work best when the background (design elements like colour or images) and text are balanced. If you have a simple background, 1 or 2 colours and few “design” elements, you can use a little more text. If you have a colourful, splashy, exciting design or photographic background, use fewer words, such as a large bold promo heading placed where...
In part 1 of this 2-part series on banners for Vancouver street-facing retail stores, we discussed what a banner is and detailed the pros and cons of vinyl banners vs. cloth banners. This month, we’ll discuss typical usage scenarios for street-facing stores and provide some quick banner design planning tips.
Sandbox Signs + Graphics has been creating attractive, competitively priced hanging and display banners for retailers for 25 year. Our signs can be seen inside and outside retail stores across the Lower Mainland.
Street-Facing Retail Usage Scenarios
Banners are typically used in the following ways for street-facing Vancouver retail stores:
Main store signage.
Street-facing hanging window banners.
Freestanding sale banners.
Main signage (outdoor)
Many retailers don’t consider banners for their Vancouver retail company main signage, but they should! Outdoor vinyl scrim banners are attractive and reasonably priced (compared to wood or metal signs). Banners can be cut into a variety of shapes (though...
If you run a street-facing store and are considering purchasing retail signage, read on to find out about banners for Vancouver and BC retailers. Banners are a versatile, economical choice for both indoor and outdoor use. Banners are used for much more than car lots and can fulfill nearly every signage and marketing need for street-facing retailers.
What is a Banner?
Banners are typically constructed of cloth or scrim vinyl. Cloth banners are primarily used indoors. For the outdoors, scrim vinyl is a better choice that will withstand Vancouver's often wet weather. Scrim vinyl banners have a polyester mesh interior coated with durable, water-impermeable vinyl.
Where and how the banner is used will dictate whether to choose cloth or vinyl. Vinyl, because it is waterproof, durable, and has a more rigid structure, can be used both indoors and outdoors, whereas cloth banners are rarely used outdoors.
Whether you use cloth or vinyl banners for...