Last month, in part 1 of this 2-part post, we discussed the types of banners used by Vancouver retailers. Regardless of the type of banner you choose for your Vancouver retail business, the following general design guidelines will make your retail banner signage more effective. Less text is usually best If your banner will be read by passing street traffic (pedestrians or vehicle occupants) the main messaging and call-to-action must be to the point. A passerby must be able to read this message in 2 or 3 seconds. Balanced design and text Retail banners work best when the background (design elements like colour or images) and text are balanced. If you have a simple background, 1 or 2 colours and few “design” elements, you can use a little more text. If you have a colourful, splashy, exciting design or photographic background, use fewer words, such as a large bold promo heading placed where...
There's a very good reason that Sandbox Signs + Graphics has created so many banners for Vancouver and Lower Mainland businesses. Banners are flexible. When some business owners think of signage, banners are usually not the first thing that comes to mind. They may mistakenly believe that the banner is something you only see flapping in the wind above a car sales lot or hanging from street lamps on many of Vancouver’s streets. Yes, those are banners, however, they don’t demonstrate the many ways in which banners are used by Vancouver retailers and businesses. Once a business starts using banners, they become a go-to solution for a variety of sales and promotion scenarios. Retail businesses love banners because they: Are usually more affordable than other types of signage. Can be made in a variety of sizes to suit many needs. Are lightweight and portable. Can be used indoors or outdoors. Are effective...
In part 1 of this 2-part series on banners for Vancouver street-facing retail stores, we discussed what a banner is and detailed the pros and cons of vinyl banners vs. cloth banners. This month, we’ll discuss typical usage scenarios for street-facing stores and provide some quick banner design planning tips. Sandbox Signs + Graphics has been creating attractive, competitively priced hanging and display banners for retailers for 25 year. Our signs can be seen inside and outside retail stores across the Lower Mainland. Street-Facing Retail Usage Scenarios Banners are typically used in the following ways for street-facing Vancouver retail stores: Main store signage. Street-facing hanging window banners. Freestanding sale banners. Loss-leader signage. Main signage (outdoor) Many retailers don’t consider banners for their Vancouver retail company main signage, but they should! Outdoor vinyl scrim banners are attractive and reasonably priced (compared to wood or metal signs). Banners can be cut into a variety of shapes (though...
Increase Brand Visibility and Sales As we mentioned in part 1 our 2-part series on window and wall murals, murals have similar impact as billboards. They are seen, remembered, and increase brand recognition. Wall murals drive sales by making your Vancouver area retail store stand out from the rest of the crowd. This is particularly important in a mall setting or street-facing store in a "retail row" where there is a lot of competition both from other retailers and in getting the attention of passersby. Although more traditional retail signage is still important, if you have the space, consider retail murals. Locations of Retail Window and Wall Murals There are four main locations for wall and window murals and graphics: street/sidewalk-facing, mall traffic-facing, exterior-facing window and wall, interior-facing window and interior wall. The size of your windows and walls dictate the scale of the mural, though even smaller murals can have greater impact...
If you are a retailer, retail signage is a must, and, one type in particularly — wall murals — can make a huge difference to your brand recognition and sales, especially in highly competitive environments such as malls. Why Window and Wall Murals? If you are Vancouver retailer, being noticed if half the battle. The next time you stroll down a mall corridor amidst the din of crowd chatter and rows of retail stores, become aware of just how much information your senses have to absorb. It's overload! Each retailer has the same ultimate goal — get customers into their store. This one goal is paramount above all others. In a mall, with so many competing visual signals, how do you stand out? When most stores use similar retail signage, such as storefront window lettering or a banner or two typically placed at the top of the storefront, they tend to blend...