31 Mar Store Signs of Vancouver Past
The art of creating store signs has been with us for some time. As long as there have been stores in Vancouver, or anywhere for that matter, there have been signs. Even in small-town outdoor central marketplaces of old, the table or plot of grass from which people sold fruits, vegetables, raw wool, and medicinal herbs was adorned with signs so people knew who you were, what you were selling and at what price. Those were, and still are, the basic elements of store signage. “Basic” because concepts like branding and leading with benefits were probably not foremost in the minds of hawkers. They just wanted to be seen and found amongst all the other sellers who journeyed from rural or farming communities to larger towns weekly or monthly to sell their products. In this photo taken in the Yukon around 1890, a young retailing couple is standing outside their store...