14 Mar Must-Have Tourism Signage for BC Hotels and Motels
Tourism signage is an important and sometimes overlooked element of marketing a hotel or motel. Each tourist season, many thousands of travellers will see signs advertising your accommodations, attractions or events, and signage is a fraction of the price of other forms of advertising. The humble, economical tourism sign also provides many years of advertising at a one-time cost. Tourism is as important to small city/town local businesses and economies as it is to larger communities. In BC, about half of tourism businesses, including accommodations, are located outside the Vancouver-Lower Mainland region. View BC Tourism Research. Accommodations and food services accounted for just over 35% of tourism revenue in the province according the Destination BC 2021 Tourism Snapshot (the latest BC tourism data available). If you want a bigger slice of the tourist revenue pie, you should be doing all that you can to make your accommodations business more visible. Signs...