Is Your Tradeshow Signage Becoming Dated?

Free standing trade show sign for Vancouver business

Is Your Tradeshow Signage Becoming Dated?

If you’re like most Greater Vancouver business owners, your tradeshow signage has been sitting in a closet or storage collecting dust for the past two years. Now that pandemic restrictions have been mostly lifted and in-person events are being held again, it may be time for a tradeshow and event signage makeover.

Since 1994, Sandbox Signs + Graphics has created eye-catching, creative tradeshow signage for BC businesses.

If you’d like to update event signs or booth graphics, the following are a few tips for creating signs that won’t become dated too quickly.

How to Create Tradeshow & Event Signage with Staying Power!

The content marketing terms “evergreen” and “timely” describe how relevant “content” will be over time. Evergreen signage is always relevant and has wide audience appeal. Timely signage (as the name implies) is relevant for a specific period of time and has a narrower audience appeal.

Having a good balance of “evergreen” and “timely” tradeshow signs is the most effective way of ensuring that event signage remains relevant for many years. The 80/20 rule applies to tradeshow signs just as it does to content marketing: 80% of your tradeshow materials should be evergreen, while 20% should be timely.

Evergreen Tradeshow Signage

Evergreen signage follows branding and messaging guidelines closely, creating a theme throughout your tradeshow or event signage collection.

Those components of your signage that never change are evergreen and include:

  • Company name
  • Company logo
  • Tagline
  • Core messaging
  • Core services
  • Core products

The “evergreen” items listed above are relevant all year long and have appeal regardless of when the tradeshow is being held. The main mistake we see in tradeshow sign design is including “timely” marketing messaging in what should be evergreen tradeshow signs. By doing so, you’re forced to redesign all tradeshow signage once that time-sensitive information is no longer relevant.

Tradeshow signs and materials that are most often “evergreen” include:

  • Booth graphics
  • Banners
  • Tabletop displays
  • Brochures

Timely Tradeshow Signage

The components of your signage that market time-sensitive services or products are “timely” and include:

  • New product announcements
  • New service announcements
  • Seasonal offerings
  • Time-sensitive promotions and sales

Tradeshow materials used to market “timely” information often include:

  • Tabletop displays
  • Banners
  • Videos
  • New product demonstrations
  • New service and/or product brochures

Event Sign Design Resources

For information about display and event design best practices, we encourage you to read the following blog posts:

View Examples of Tradeshow and Event Signs

Visit the following photo galleries to view examples of tradeshow and event signs created by Sandbox Signs + Graphics.

Receive a Free Estimate for Tradeshow Sign Design

Receive a free signage estimate or contact us if you have questions about event signage design for your Vancouver or BC business. We’ll discuss options and guide you to the most effective signs for your tradeshow needs. Sandbox Signs can provide design services, or work with your creative team.