27 Jan Now is the Time to Plan Tradeshow Signage for Event Season
While it may seem early to get ready for tradeshow season, now is the perfect time to discuss your tradeshow signage needs with your team. Spring is just a couple of months away, which will usher in Vancouver’s blooming foliage…and tradeshows.
Since 1994, Sandbox Signs + Graphics has been the go-to sign company for Vancouver event and tradeshow signs. Our experience tells us that you’ll be able to create more effective tradeshow marketing materials if you start now, rather than waiting until a few weeks before your first event. Waiting until the last-minute leaves you scrambling to come up with design ideas and the right messaging and finally take your ideas to a sign company. If, on the other hand, you prepare now, you’ll have the time to come up with your best ideas, perfect your messaging, and will have plenty of time to change your mind about design and messaging if need be, well before your business is scheduled to attend the event.
Tradeshow Signage Planning & Design Steps
The key steps to successful tradeshow materials planning are as follows:
- Inventory current tradeshow signage (if you have any)
If you already have some tradeshow signage, determine which is ready to go, and which can be repurposed.
- Decide what types of signage you need
There are numerous types of tradeshow signs. A few mainstays in your event marketing inventory might include tradeshow booths, kiosks, pop-up displays, table-top top displays, banners and brochures.
- Discuss branding, messaging and graphics
For large-scale tradeshow displays (e.g. booths, kiosks, banners) vivid graphics and less text work best. Think of these displays as beacons. You want them to be seen from across the crowded event floor. Smaller size fonts aren’t easily read from a distance and a busy design that includes too much messaging confuses the main marketing message and will be ignored. So, branding, a catchy headline, a few bullet points, URL, and phone number are often all that are needed.Use brochures, one-page flyers and handouts to provide more detailed information about your products or services. These can be placed on a tabletop display, kiosk or booth table and handed out to visitors.
- Discuss print specs with Sandbox Signs
Once you’ve decided upon the tradeshow signage you need, discuss the final cut size, bleeds, and required file resolution with your designer and Sandbox Signs. We can provide helpful guidance.
- Have your designer (or ours) create mock-ups
Sandbox Signs can work with your designer, ensuring design and print specifications are met, or, we can do the design work for you.
- Create the final design and review with your team
If you need quick printing done so you can see full scale design composites of your tradeshow signage for review and discussion, we can help. Once you’ve reviewed the designs, make the final changes.
- Submit your tradeshow signage files to our sign company.
Submit design files to Sandbox Signs for stunning high resolution printing.
Attending an Event? Ask Us About Tradeshow Signage
If you have questions about tradeshow signage for your Vancouver area business, call 604.439.SIGN (7446), or request a quote. Sandbox Signs works with design and marketing teams to create stunning tradeshow displays that get noticed!