Tradeshow Signage Design Tag

Tradeshow signage is a must-have for many businesses, although it’s surprising how many marketers miss the obvious when putting together a tradeshow display and sign package. It may be that because marketing teams are sometimes so focused on the details, they “can’t see the forest for the trees” as the saying goes.

If you’re like most Greater Vancouver business owners, your tradeshow signage has been sitting in a closet or storage collecting dust for the past two years. Now that pandemic restrictions have been mostly lifted and in-person events are being held again, it may be time for a tradeshow and event signage makeover.

With event season just around the corner, many Vancouver companies have already started tradeshow signage design. Sandbox Signs + Graphics has been creating tradeshow signs and displays for Vancouver area companies for years and we’ve seen a lot of different designs – some good and some that could have used a trip back to the drawing board. With that in mind, we thought we’d share common design mistakes we've seen over the years.