30 Sep Considering Vehicle Wraps? These Stats Will Drive Your Decision
If you are considering a vehicle wrap for your Vancouver or Lower Mainland company, you're not alone. More and more, companies are opting for vehicle advertising for their fleet vehicles, company cars and trucks. Why? Consider these impressive vehicle wrap statistics from the Outdoor Advertising Association of America (OAAA): A vehicle driven only 15,000 miles per year will pass 9,000,000 other vehicles. Vehicle wraps give you between 30,000-70,000 "ad impressions" (number of people who potentially see your ad) per day. Vehicle graphics increase brand recognition more than other modes of advertising. This makes sense because other forms of advertising are static and depend on the visitor finding them, whether in print, upon a billboard, or on the radio. Vehicle ads bring your message to the consumer. 80% of consumers could recall relevant details about a vehicle wrap after seeing it only once, and 91% of consumers could recall significant detail when the...