We've all seen vehicle wraps in Vancouver and other BC cities, and we remember them, which is the point of this article. While many business owners consider them – particularly when they see a vehicle wrap on a competitor's vehicle! – they still remain hesitant. The question is why, when so much evidence supporting their value exists? It could be that some Vancouver business owners have misconceptions about the cost to have a Vancouver vehicle wrap company provide this service. Like anything, vehicle wrap cost depends on what you do, so there is a wide range of pricing. Even small businesses with modest advertising budgets will find a suitable option. Some businesses may sit on the fence because they understand, and are therefore more comfortable with, "traditional" forms of advertising such as radio, print, and now the Web. Relatively speaking, vehicle wraps are the new kid on the advertising block, though they've...
If you are considering fleet vehicle wraps for your company in Vancouver, BC or the Lower Mainland, this guide will help you understand the benefits and challenges associated with vehicle wraps. You believe in the value of fleet vehicle wraps and graphics for company advertising and branding, you've read about the statistics, and now you're ready to brainstorm with your team about what the wrap graphics and messaging should look like. While more space may seem like the solution, fewer ideas — more basic ideas — are what's needed. A Fleet Vehicle Wrap is a Billboard on Wheels If you look at billboards, you'll notice that, generally, there is an eye-catching background graphic, branding (usually a logo), a prominent tagline, and perhaps a website address and a phone number. Your Vancouver company's fleet vehicle wrap is a moving billboard. Motorists behind you and beside you, moving at your speed, may be able to...
Vehicle advertising has been around for a very long time. Back before the ubiquitous combustible engine, even the wagons (covered and uncovered) of gospel shows, hawkers selling their cure-alls and tonics, troubadours, circus acts, wild west shows; and of course, cartage companies, hand painted their main marketing messages boldly on their carriages. Possibly the first wide-audience mobile advertising adorned the sides of rail cars, promoting brand names such as Sears, Ford and others. Hand-painting logos and other branding, imagery and lettering on vehicles was hard work, involving days of painstaking labour. There was no "Edit > Undo" back then. If you went outside the lines, you probably panicked and carefully daubed with a rag and turpentine. It wouldn't take much of a mistake to ruin hours, or even days' worth of work. Just look at old Vancouver vehicle signs, and you'll see the skill, time and labour involved in creating hand-made vehicle graphics...
If you are considering a vehicle wrap for your Vancouver or Lower Mainland company, you're not alone. More and more, companies are opting for vehicle advertising for their fleet vehicles, company cars and trucks. Why? Consider these impressive vehicle wrap statistics from the Outdoor Advertising Association of America (OAAA): A vehicle driven only 15,000 miles per year will pass 9,000,000 other vehicles. Vehicle wraps give you between 30,000-70,000 "ad impressions" (number of people who potentially see your ad) per day. Vehicle graphics increase brand recognition more than other modes of advertising. This makes sense because other forms of advertising are static and depend on the visitor finding them, whether in print, upon a billboard, or on the radio. Vehicle ads bring your message to the consumer. 80% of consumers could recall relevant details about a vehicle wrap after seeing it only once, and 91% of consumers could recall significant detail when the...
Vehicle graphics are not new. From the first days of company owned vehicles, vehicle signage was an obvious way to advertise your business. Of course, things were much simpler and often the hand-painted lettering simply displayed the company name upon a van or truck. Now we have vehicle wraps and vibrant full-color, large scale graphics, but, the intent was the same then as now: be seen. The photo below shows the simple beauty of hand-crafted vehicle signs on Vancouver delivery trucks of yesteryear. There is something elegant in the obviously hand-painted lines and lettering. Vehicle signage doesn't get much simpler than this. The goal? Same as today, really. Brand the vehicle with at least your company's name, address, and phone number. It's likely that this delivery truck has the company name and address on its right side just as we see upon its sister vehicle on the right of the photo (below)....
History of Vehicle Wraps Vehicle wraps are not new, but they are gaining in popularity for businesses looking to increase brand awareness and lead generation, particularly in their own communities. Even in the early day of auto racing, race car manufacturers knew the power of advertising on a moving vehicle watched by thousands of spectators. When race driving became a popular TV sports event, sponsorship exploded. Now, race cars advertise not only the car manufacturer, auto parts or oil, but are also emblazoned with everything from Canon cameras to GoDaddy web hosting ads. The first bus wraps were made by SuperGraphics, a U.S. company, back in in 1993 to advertise Crystal Pepsi. It didn't take long for other companies to see the value of these eye-catching rolling ads. Nowadays, you'd be hard pressed to find a bus without some kind of large-scale graphic. They advertise shops, concerts, plays, and other special events. The...