Over the years, Sandbox Signs + Graphics has created many forms of wall graphics and wall decals for Vancouver restaurants and cafes. Restaurant owners are always on the lookout for ways to create aesthetically pleasing interiors. While aesthetics are important, functionality is something that is often overlooked. Wall decals, wall murals and graphics can achieve both. Decals are a unique and affordable alternative to traditional restaurant signage.
Increase Brand Visibility and Sales
As we mentioned in part 1 our 2-part series on window and wall murals, murals have similar impact as billboards. They are seen, remembered, and increase brand recognition. Wall murals drive sales by making your Vancouver area retail store stand out from the rest of the crowd. This is particularly important in a mall setting or street-facing store in a "retail row" where there is a lot of competition both from other retailers and in getting the attention of passersby. Although more traditional retail signage is still important, if you have the space, consider retail murals.
Locations of Retail Window and Wall Murals
There are four main locations for wall and window murals and graphics: street/sidewalk-facing, mall traffic-facing, exterior-facing window and wall, interior-facing window and interior wall. The size of your windows and walls dictate the scale of the mural, though even smaller murals can have greater impact...
If you are a retailer, retail signage is a must, and, one type in particularly — wall murals — can make a huge difference to your brand recognition and sales, especially in highly competitive environments such as malls.
Why Window and Wall Murals?
If you are Vancouver retailer, being noticed if half the battle. The next time you stroll down a mall corridor amidst the din of crowd chatter and rows of retail stores, become aware of just how much information your senses have to absorb. It's overload! Each retailer has the same ultimate goal — get customers into their store. This one goal is paramount above all others. In a mall, with so many competing visual signals, how do you stand out? When most stores use similar retail signage, such as storefront window lettering or a banner or two typically placed at the top of the storefront, they tend to blend...
Signage advertising comes in all shapes and sizes, but probably the last thing in the mind's eye of Vancouver businesses is wall murals. They should be, though. For impact on brand and visibility, there are few forms of indoor advertising that get as much attention, and, for your business getting attention is everything. In the competitive world in which we do business, we see hundreds (perhaps thousands) of brand and sales messages in our daily travels. Much of the messaging we see, we subconsciously filter, letting it fade into the background. So how do we ensure that our messages are seen, and moreover, how do we ensure that once seen, they have the desired impact? That's where unique forms of signage, like wall murals can help.
Remember the Sesame Street song "One of these things is not like the other"? In advertising signage, differences can be powerful attributes that make your...