21 Oct Window and Wall Murals for Retail Stores, Part 2 – Types of Murals
Increase Brand Visibility and Sales As we mentioned in part 1 our 2-part series on window and wall murals, murals have similar impact as billboards. They are seen, remembered, and increase brand recognition. Wall murals drive sales by making your Vancouver area retail store stand out from the rest of the crowd. This is particularly important in a mall setting or street-facing store in a "retail row" where there is a lot of competition both from other retailers and in getting the attention of passersby. Although more traditional retail signage is still important, if you have the space, consider retail murals. Locations of Retail Window and Wall Murals There are four main locations for wall and window murals and graphics: street/sidewalk-facing, mall traffic-facing, exterior-facing window and wall, interior-facing window and interior wall. The size of your windows and walls dictate the scale of the mural, though even smaller murals can have greater impact...
